![]() Symbols are still used to convey a message about you or your brand without the need for language. It’s clear that since ancient times, the practice of using logos has barely changed. ![]() This trend of trademarking company logos continued steadily through to the invention of the television, when mass communication encouraged companies to adopt visual means of communication, leading us to the logos we recognize in marketing and branding today. Was this what Bass was trying to evoke with its logo? It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola’s instantly recognizable scrawl.Ĭolor psychology also first emerged in the 1800s with Johann Wolfgang von Goethe’s “Theory of Colors,” in which red was described as conveying an impression of gravity and dignity. The first logo ever trademarked was in 1876 for Bass Brewery. The infamous Victorian flair for style led to a huge expansion of expressive typography used to represent different businesses and brands.ĭue to the huge increase of mass production in the Victorian era, there was a surge in interest in credit given for craftsmanship, leading to the beginning of exclusive logos. Style and innovation continued to grow, and by the 1870s, colorful children’s books and newspapers were being printed as printing costs decreased. By the 19 th century, there were more than 700 lithographic printers in the US alone, though the credit for art printed was assigned to the printing companies, rather than the artist or craftsman at this point in time. This is when potters, stonemasons and goldsmiths first began to chisel and press logos on their works as a sign of ownership.Īs time went on, society shifted and became more industrial. The modern logo we recognize today can be traced back to the 13 th century and the days of the Renaissance. Although since the earliest days of organized society, people have used a wide variety of symbols to decipher identification and social rank, this type of identification using symbols can be traced as far back as Ancient Egypt. The very beginning of logo design can be traced all the way back to Ancient Greece, where coins used to be monogrammed by rulers. Today, every organization speaks about the importance of a successful logo when planning their marketing strategy, but when did it all become so important? It is a visual representation of your brand’s identity that is used to instill trust and convey your chosen message to the public in an instant.Ī logo has the ability to propel your brand into success, or crash and burn by the side of the road. One of the fastest ways to deliver a specific message is through a dynamic logo, which is processed through the mind's eye of your audience.Ī logo is the graphic symbol used by your company which allows it to be recognized by your audience. Whether it be trust, playfulness or power, there are a wide range of emotions that can be triggered by the right combination of colors and text, which are expertly used by the most effective marketing campaigns. Although most of these thoughts are completely subconscious, marketers know that more often than not, these thoughts and emotions are exactly what the brand intended to evoke through a carefully crafted message. ![]() When customers think of your brand, there are a million thoughts that rush to their minds.
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